How It Started
2021.Gqeberha, South Africa.
A small garage in Fairview.
Our founder was 24 years old and saw a problem: cigarettes were killing people, and the alternatives? They sucked. Overpriced imports. Inconsistent quality. Zero convenience. Nothing built for South Africans, by South Africans.
So he started making them himself.
What began with our signature 400-puff disposables in that cramped garage quickly became something bigger. Word spread. Demand grew. That tiny garage turned into a small office—five people crammed together with stock covering every square inch. We were onto something.
The Mission
From day one, we vowed to provide the best smoking and nicotine alternatives without compromise. No cutting corners. No overpriced imports. Just honest products that give South Africans a better choice.
Every product we make is designed with one goal: give you maximum value without sacrificing quality.
The Growth
2021: Started in a garage.
2022: Moved to a small office, expanded product range.
2023: Opened bigger office space, hired more staff, partnered with stores
nationwide.
2024: 10x warehouse expansion, opened Cape Town warehouse, expanded into every SA province, launched offices in Garden Route, Gauteng, and Durban.
2025: Launched two new brands, expanded to Namibia and Botswana, went international with products in Greece.